Message
Spread its wings from Mita to the world
Mita, in Minato-ku, Tokyo is where I was born, where I was raised, and where I still live today. It was with a strong desire to contribute to and give something back to my hometown of Mita that, on January 15, 2021, I founded the real estate leasing business Mita Kosan Co., Ltd.
That said, I do have a second hometown, Riyadh, the capital of Saudi Arabia. I lived and worked there as an expatriate from 1997 to 2000, while also attending university to study Arabic. While there, I learned the importance of international exchange and the means to achieve it, focusing on language study. And what I attained was, firstly, the dream of becoming a bridge between Japan and Saudi Arabia, the Middle East, and the world, and secondly, the conviction that the only way for Japan to thrive in the future, and to ensure world peace and well-being, is to treasure international relations and bolster trade.
Professor Yukichi Fukuzawa, the founder of Mita's Keio University, my alma mater, embraced a worldview that saw global development, peace, and well-being achieved through the expansion of relationships between people, societies of all sizes, and countries.
Thus, on September 1, 2024, we merged trading company Deetex Shokai and Japan Dates Enterprise, both originally part of the Mita Kosan Group, to establish a quasi-general trading company handling machinery parts, chemicals, food products, and more for import and export, changing its name to Idemitsu Shokai Co., Ltd. I originally established Idemitsu Shokai in July 2018, but unfortunately, I had to close the company due to the COVID-19 pandemic. The Mita Kosan Group, now including the new Idemitsu Shokai, will spread its wings from Mita to the world, contributing to world peace, well-being, and the environment alongside real estate leasing agency Mita Kosan, trading company Idemitsu Shokai, and insurance agency Power Link.
My grandfather, Sazo Idemitsu, always spoke in his later years of “contributing to world peace and well-being,” to which I have added “the environment,” Since going out into the world, I have achieved a wealth of experiences, and have witnessed first-hand many manifestations of the changing times.
These experiences have convinced me that the succession and implementation of my grandfather's philosophy is the cornerstone of managing a business. His management philosophy is wide-ranging, but its origins lie in the “shikon shosai,” [spirit of a samurai, acumen of a merchant] that he learned at Kobe Higher Commercial School (now Kobe University). Above all else, I wanted to carry on his philosophy, practicing what could be called its three foundational principles, “Respect for Human Beings,” “The Great Family-like System,” and “Consumers First,” Under this foundational business philosophy, I will do my best to treasure the “spirit of wa,” [peace, harmony] and “magokoro,” [true human hearts] unique to Japan, develop our business with a focus on our hometown of Mita, and contribute to the benefit of all.
I may be young and inexperienced, but I will do my earnest best to live up to my grandfather's name.
President Masamichi Idemitsu
Corporate Philosophy
We aim to contribute to world peace, well-being, and the environment through devotion and integrity.
Logo
The Meaning of Our Logo
Sazo Idemitsu, the grandfather of our group’s representative, always valued the word “magokoro,” meaning “true human hearts,” and often used it in his speeches, especially in his later years.
Our logo is based on calligraphy of the character 心, the “kokoro,” in “magokoro,” which was written by Sazo Idemitsu on his 88th birthday. Like his grandfather, our company president’s strong desire to value “magokoro,” above all else is reflected in the logo. The design is based on consideration for the environment, with green as a symbol of the Middle East and red as a symbol of Japan.